Latitude

An indie candle brand launching on static stills. Two motion ads later, their product finally moved the way it burns.

Challenge

LATITUDE came into launch season the way most indie candle brands do — with beautiful photography and static ad creatives. Flat stills, clean but lifeless, trying to sell the one product category that lives entirely in motion: flame, molten wax, light travelling through frosted glass. A photograph physically can't show what a candle does. We reached out with exactly that pitch — the product moves; the ads should too.

Solution

Bring their visuals to life. We kept everything the brand had built — the frosted glass, the bone label, the quiet restraint — and switched the creative from static to motion. A beat-driven kinetic cut for Reels and TikTok: hard cuts, a speed-ramped product spin, type moving on the beat, a flame that's never lit on camera — it simply arrives. And a slower cinematic cut for feed and site, where the same brand breathes at a 50-hour pace. Same identity, twice the pulse.

What We Delivered

Two 15-second vertical motion ads for the brand launch campaign — a kinetic hero cut and a cinematic companion cut — with sound design and platform-ready formats. The motion creatives replaced the brand's static ads as the campaign leads and carried the launch.